Business Analytics and Decision Making

Course Name: 

Business Analytics and Decision Making (MBA727)

Programme: 

MBA

Semester: 

Second

Category: 

Functional Courses

Credits (L-T-P): 

(3-0-0) 3

Content: 

Analytical decision making: emerging business environment- analytical competition-embedding analytic in business process- reporting / descriptive analytics, modeling or predictive analytics, data-driven strategies- analytics and business performance- building analytical culture- industry trends in analytics-review techniques and tools. Business contexts-stages of enhanced analytics capabilities-defining metrics- categories and levels of metrics- defining KPIs- linking strategic outcomes and KPIs- KPI directories for different industry segments- aligning technologies in analytics domain. Blue printing a solution framework: identifying core KPIs- sourcing data- using high. Analysis & interpretation: gathering and reporting-use of dashboards and other visualizations tools- interpretations of analysis- suggesting strategic and tactical programs. Project development: industry inputs- validation of models- frameworks- data analytics.

References: 

1. Davenport Tom, Harris Jeanne G., Morison Robert, Analytics at Work: Smarter Decisions, Better Results, (February 2010).
2. Davenport Thomas H., Harris Jeanne G., Competing on Analytics: The New Science of Winning, (March 2007).

Department: 

School of Management
 

Contact us

K B Kiran, Professor and Head
School of Management, NITK, Surathkal
Srinivasanagar P.O, Mangalore - 575025
Karnataka, India.

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