E-Business

Course Name: 

E-Business (MBA8G7)

Programme: 

MBA

Category: 

Elective Courses

Credits (L-T-P): 

(3-0-0) 3

Content: 

Introduction to e-commerce – business models in e-commerce – environment – economic and social impact of e-business. Structure and organization of e-business – internet architecture – web technology – structure, sub systems, communications. Salient features of web programming – multimedia production, file conversions – principles of animation – concepts of java, applets and CGI scripts. Building interactivity – component technologies and writing interfaces. Servers, server sw, security aspects of server, tools for preparing web pages. Internet marketing – advertising – attracting traffic to the site – CRM – mobile commerce – cyber laws. marketing an e-business, search engines and directories, consumer communication, news groups & forums, exchanging links, web rings, e-business back end systems, business record maintenance, back up procedures and disaster recovery plans - e-business security/payment services - knowledge management - ERP, e-business backbone - e-business strategy into action, challenges, and e-transition

References: 

Andrew S. Tanenbaum, Distributed Operating Systems, Prentice Hall of India.
Bharat Bhasker, Electronic Commerce -Framework, technologies and Applications - TMH Publications
Napier, Judd, Rivers, Creating a winning E-Business, Wagner-Course Technology- Thomson Learning, 2001

Department: 

School of Management
 

Contact us

K B Kiran, Professor and Head
School of Management, NITK, Surathkal
Srinivasanagar P.O, Mangalore - 575025
Karnataka, India.

  • Hot line: +91-824-2474000 (Extn. 3226)
                   +91-0824-2474000 (Extn. 3079)
  • Mobile:    +91 9886585458

Connect with us

We're on Social Networks. Follow us & get in touch.