Product Pricing
Course Name:
Product Pricing (MBA854)
Programme:
MBA
Semester:
Fourth
Category:
Elective Courses
Credits (L-T-P):
(3-0-0) 3
Content:
Key Principles: Overview of Break Even Analysis- Contribution- Discounting- Price-Contribution- Volume Relationship. Demand and Supply- Elasticity - Perfect and Imperfect Competition - Commoditization. Pricing Points - Odd and Even Endings - Sticker Shock and Other Horrors. Understanding Value: Defining Value- The Value Triad and Value Triangle- Differentiation and Value. Pricing Strategies: Cost Based Pricing- Competition Based Pricing- Market Based Pricing- Overview of Value Based Pricing- Price Building. Assessing Pricing Choices: Impact of Pricing Policy on Business Strategy- Impact of Pricing on Profitability.
References:
1. Michael V. Marn, Eric V. Roegner and Craig C. Zawada, The Price Advantage, Wiley, 2004.
2. Baker Ronald J., Pricing on Purpose: Creating and Capturing Value, Wiley, 2006.
Department:
School of Management
