Rural Marketing

Course Name: 

Rural Marketing (MBA827)

Programme: 

MBA

Category: 

Elective Courses

Credits (L-T-P): 

(3-0-0) 3

Content: 

Issues In Rural Marketing And Characteristics Of Rural Markets -Understanding Consumers -Researching Rural Markets -Creating And Delivering Value -Communicating And Positioning In Rural Markets -Communication And Diffusion Process : An Approach To Accelerate Consumer Acceptance -Distribution In Rural Markets -Non Conventional Methods Of Reaching Rural Markets -Developing Marketing Strategy For Rural Markets.

References: 

T.P. Goplalaswamy, Rural Marketing, Excel Books,2nd Edition, 2003.
Pradeep Kashyap & Siddhartha Raut, The Rural Marketing Book, Biztantra Publications, 2006.
Sanal Kumar, Rural Marketing, Sage Publications, 2002.

Department: 

School of Management
 

Contact us

Dr. S. Pavan Kumar,
Head, School of Management,
National Institute of Technology Karnataka,
Post: Srinivasanagar, Surathkal, Mangalore - 575025
Karnataka, India.
•       Hot line: +91-824-2474000 (Extn. 4047)
                 +91-0824-2474000 (Extn. 3079)
•       Mobile:   +91 7760020200
•       Email:          pavankumar@nitk.ac.in
                         saraf_pavan@rediffmail.com

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