Strategic Analysis

Course Name: 

Strategic Analysis (MBA723)

Programme: 

MBA

Semester: 

Second

Category: 

Functional Courses

Credits (L-T-P): 

(3-0-0) 3

Content: 

Strategy in context- strategic thinking-case study in achieving profitable growth- core differentiation strategies- vision mission and values- strategic map model. Competitive edge- defining investment priorities- competitive position- environmental changes. Presenting the change plans pulling everything together into a plan- leading people through change.

References: 

1. Arthur A Thomson and A J Stickland, Strategic Management, Tata McGraw Hill
2. John A. Pearce and Richard B. Robinson, Strategic Management - Strategy Formulation and Implementation - , AITBS Publishers and Distributors.
3. Charles W. L. Hill and Gareth R. Jones, Strategic Management Theory, Integrated Approach, All India Publishers & Distributors.

Department: 

School of Management
 

Contact us

K B Kiran, Professor and Head
School of Management, NITK, Surathkal
Srinivasanagar P.O, Mangalore - 575025
Karnataka, India.

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                   +91-0824-2474000 (Extn. 3079)
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