Associate Professor

Date of Joining at NITK: 

Thursday, December 6, 2012

Professional Experience: 

15 years ; 6 years at NITK

Contact Details


sheena [at]
sheenasuresh2002 [at]
drsheenasuresh [at]


+91- 824 - 2474000 -3236 (Ext)


+91 8277028734
Academic Background

• Ph.D (University of Calicut ) 2011
• M.Com (University of Calicut) in the year 2001, MBA (IGNOU) passed in 2007
• B.Com (University of Calicut) passed in the year 1999

Areas of Interest

Strategic Brand Management
Rural Marketing
Consumer Behaviour
Marketing Research
Social Psychology

Significant Projects

1. Project on Impact of Technology Revolution in the Handloom Sector – Problems, Prospects and Challenges sanctioned by TEQIP-II, by granting a financial assistance of Rs.5,50,000/- (Completed and report submitted on March 2017)

2. UGC Major Project on Mitigation of Tribal Suicides through Economic Empowerment: Evaluating the functional roles of the governments and NGOs in eradicating the social, educational and economic backwardness among the Paniyans of Kerala sanctioned by University Grants Commission, New Delhi by granting a financial assistance of Rs.6,02,500/- (Completed on January 2017)

3. Project on Women Entrepreneurship and Tourism Development: A Study with special reference to SHGs in Karnataka and Kerala sanctioned by the Indian Council of Social Science Research (ICSSR) by granting a financial assistance of Rs.6,00,000/- ( Completed on December 2015)

Supervision of Ph.D

1 awarded , 3 ongoing

Significant Publications
1. Sheena and G.Naresh, Orchids in the Wild”: An Investigation into Entrepreneurial Education Effectiveness and Tourism Development among Women SHGs, Entrepreneurship Education – Experiments with Curriculum, Pedagogy and target groups, ISBN No: 978-981-10-3318-6, pg: 305-324,  Edited book published by Springer Publications, Published by Springer Nature, Singapore, 2017
2. Mahipalan M and Sheena : Workplace Spirituality and Subjective Happiness among High School Teachers: Gratitude As A Moderator; EXPLORE, Elsevier ( Accepted as on 20-07-2018) 
3. Sudheer K.M and Sheena : Medical Tourists’ Travel Motivations and Concerns : Asian- African Journal of Economics and Econometrics; Vol 17 No:1, 2017 : 189-206 Scopus Publication “C” Category
4. Kamath U. and Sheena, Implication of Brand Communication Strategies in Private Engineering Colleges : IOSR Journal of Business and Management , Vol : 17 ; Issue 11 pp : 04-11.
5. Sheena, Effective Governance in through quality in Healthcare organisations: An Empirical Study : International Journal of Economic Research (Accepted for publication) 
6. Sheena and G.Naresh, “Do Brand Personalities make a difference to Consumers?”, Procedia-Social and Behavioural Sciences 37 (2012),  ISSN: 1877-0428, pg:31-37 
7. Sheena and G.Naresh, “Brand Success Redefined: An Analysis of the Interrelationships among various Brand Dimensions”, Psychology Research, Vol 2,No:1, January 2012 , ISSN: 2159-5542 (Print), ISSN: 2159-5550 (Online) pg:32-39


• Received the “Best Paper Award” certificate and memento in the category of Empirical research at the International Consortium for Innovation and Entrepreneurship research and IIM, Bangalore held at IIM, Bangalore from 29th to 31st January, 2015.
• Secured the highest grade, “Very Good” in the performance as a teacher based on Students’ Assessment as conveyed by the Vice-Chancellor of the Pondicherry University vide his letter of appreciation with a scale of grading consecutively for two years.
• 7th Rank Holder in M.Com (Marketing) for the year 2001 for which a rank certificate was awarded by Calicut University, Kerala


Detailed CV: 


Contact us

Dr. S. Pavan Kumar,
Head, School of Management,
National Institute of Technology Karnataka,
Post: Srinivasanagar, Surathkal, Mangalore - 575025
Karnataka, India.
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                 +91-0824-2474000 (Extn. 3079)
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