Sheena

Designation: 

Associate Professor

Date of Joining at NITK: 

Wednesday, June 6, 2012

Professional Experience: 

Total 10 Years and at NITK 1.5 Years

Contact Details

E-mail: 

sheena [at] nitk.ac.in
sheenasuresh2002 [at] yahoo.co.in

Telephone: 

+91- 824 - 2474000 -3236 (Ext)

Mobile: 

+91 8277028734
Academic Background

• Ph.D (University of Calicut ) 2011
• M.Com (University of Calicut) in the year 2001, MBA (IGNOU) passed in 2007
• B.Com (University of Calicut) passed in the year 1999

Areas of Interest

• Brand Management
• Rural Marketing
• Retail Marketing
• Consumer Behaviour
• Marketing Research
• Advertising Research
• Customer Relationship Management

Significant Projects

1. UGC Major Project Proposal on Mitigation of Tribal Suicides through Economic Empowerment: Evaluating the functional roles of the governments and NGOs in eradicating the social, educational and economic backwardness among the Paniyans of Kerala sanctioned by University Grants Commission, New Delhi by granting a financial assistance of Rs.6,02,500/- (Ongoing)

2. Project on Women Entrepreneurship and Tourism Development: A Study with special reference to SHGs in Karnataka and Kerala sanctioned by the Indian Council of Social Science Research (ICSSR) by granting a financial assistance of Rs.6,00,000/- (Ongoing)

Supervision of Ph.D

3 (Ongoing)

Significant Publications
  1. Do Brand Personalities make a difference to Consumers?”,Procedia-Social and Behavioural Sciences 37 (2012), Elsevier/Scopus Publication, ISSN: 1877-0428, pg:31-37
  2. Brand Success Redefined: An Analysis of the Interrelationships among various Brand Dimensions”, Psychology Research, Vol 2,No:1, January 2012 , ISSN: 2159-5542(Print), ISSN: 2159-5550 (Online) pg:32-39
  3. Consumer attitude towards brand extensions – an integrative model from the Indian Perspective”,ICFAI Journal Of Brand Management, Vol VI Nos 3 & 4; ISSN:0972-9097; pg: 51- 62,2009
  4. Brand Rejuvenation : Effects of New Extensions on Brands”, (Accepted by Procedia-Social and Behavioural Sciences , Elsevier Publication)
  5. Building Business with Brands : Effects of Brand Extension Decisions on Existing Brands”( Accepted by Journal of Marketing Vistas, IPE, Hyderabad)
Achievements

• Secured the highest grade, “Very Good” in the performance as a teacher based on Students’ Assessment as conveyed by the Vice-Chancellor of the Pondicherry University vide his letter of appreciation with a scale of grading consecutively for two years.
• 7th Rank Holder in M.Com (Marketing) for the year 2001 for which a rank certificate was awarded by Calicut University, Kerala
• Secured II Rank and awarded gold medal for Commerce under AISSCE (XII Std) for the year 1995-96
• Awarded memento and certificate for having secured highest mark and first rank among all schools in Abu-Dhabi, UAE in the UN General Knowledge Test organized by UNESCO for the year 1991-‘92

Remarks

Detailed CV: 

 

Contact us

K B Kiran, Professor and Head
School of Management, NITK, Surathkal
Srinivasanagar P.O, Mangalore - 575025
Karnataka, India.

  • Hot line: +91-824-2474000 (Extn. 3226)
                   +91-0824-2474000 (Extn. 3079)
  • Mobile:    +91 9886585458

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