Business Research

Course Name: 

Business Research (MBA711)

Programme: 

MBA

Semester: 

First

Category: 

Foundation Courses

Credits (L-T-P): 

(3-0-0) 3

Content: 

Introduction to Research, Research and Scientific Method, Research Ideas and Literature Review, Research Proposal, Language of Research, Ethics in Research, Research Process, Sampling Design: Probability and Non Probability, Data Collection, Analysis and Interpretation, Ethics in Business Research, Research Design and Approaches: Descriptive, Exploratory, Causal, Qualitative Research, Observation Studies, Surveys, Experiments, Measurements and Scales, Questionnaires, Data Analysis: Presentation, Exploring and Examining, Presenting Findings: Written and Oral Reports, Referencing.

References: 

1. Donald R. Cooper and Pamela S. Schindler, Business Research Methods, TMH, New Delhi, 9th Edition, 2006.
2. Earl Babbie, The Basic of Social Research, Wadsworth- Thomson Learning, 2nd Edition, 2002.

Department: 

School of Management
 

Contact us

K B Kiran, Professor and Head
School of Management, NITK, Surathkal
Srinivasanagar P.O, Mangalore - 575025
Karnataka, India.

  • Hot line: +91-824-2474000 (Extn. 3226)
                   +91-0824-2474000 (Extn. 3079)
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