Strategic Management

Course Name: 

Strategic Management (MBA731)

Programme: 

MBA

Semester: 

Third

Category: 

Functional Courses

Credits (L-T-P): 

(3-0-0) 3

Content: 

Strategic management process, firm and environment: environmental analysis – macro- micro and relevant environment – models for environmental analysis – SWOT analysis- BCG matrix- GE’s stoplight matrix. Strategy and resources. Pyramid of business policy. Types of strategies: dependency – generic strategies. Generation of strategic alternatives – strategic information systems. Organizational level strategies: franchising- licensing- sub contracting- diversification- concentric diversification- conglomerate expansion. Strategy implementation – evaluation and control. Matching structure and control, global issues of 21st century--strategic audit-issues in non-profit organizations.

References: 

1. Arthur A Thomson and A J Stickland, Strategic Management, Tata McGraw Hill
2. John A.. Pearce and Richard B. Robinson, Strategic Management - Strategy Formulation and Implementation - , AITBS Publishers and Distributors.
3. JauchLawrance R. &Glueck William F., Business Policy and Strategic Management- McGraw Hill (5t h Edition).
4. Johnson Gerry & Scholes Kevan, Exploring Corporate Strategy- Prentice Hall of India (4t h Edition).

Department: 

School of Management
 

Contact us

K B Kiran, Professor and Head
School of Management, NITK, Surathkal
Srinivasanagar P.O, Mangalore - 575025
Karnataka, India.

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                   +91-0824-2474000 (Extn. 3079)
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