Corporate Communication

Course Name: 

Corporate Communication (MBA716)

Programme: 

MBA

Semester: 

First

Category: 

Foundation Courses

Credits (L-T-P): 

(3-0-0) 3

Content: 

Importance of Communication, Nature of Communication, Communication Process and Flow; Communication Channels and their Use; Communication Climate; Communication, Culture and Work; Verbal and Non-Verbal Communication, Interpersonal Communication, Interview Skills – Principles, Planning and Conducting Interviews; Group Dynamics; Presentations, Persuasive Presentations; Keys to Functional Writing, Business Correspondence, E-Communication.

References: 

1. Ronald B. Adler and Jeanne Marquardt Elmhorst, Communicating at Work: Principles and Practices for Business and the Professions, McGraw-Hill, 2008

Department: 

School of Management
 

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Dr. Sheena
Head, School of Humanities, Social Sciences and Management,
National Institute of Technology Karnataka
Post: Srinivasanagar, Surathkal, Mangalore - 575025
Karnataka, India.
Hot line: +91-0824-2474000 (Extn. 4047)
              +91-0824-2474000 (Extn. 3236)
Mobile:   +918277028734
Email:     hodsom@nitk.edu.in 
          

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