Digital Marketing, Scope and Challenges, Difference between traditional marketing and digital marketing, Dynamic environment -Integrated approachDigital Estate – Website /Facebook Page/ Twitter handle, Responsive Websites- Information Structuring; Creating a hub and spoke model for digital assets, Connecting to social networks - Social Hub in a page Search Engine Optimization- Content Marketing - Keyword Structuring, On-page & Off-page optimization Techniques, On Page factors and Off Page factors to rank in search engines Online Advertising: Search Engine Marketing- Google AdWords and Keyword research, Bing Ads; Display Advertising; Facebook Advertising; Twitter Advertising; AdSense Social Media: Facebook Marketing- LinkedIn Marketing –Twitter Marketing – video Marketing; Blogging-Online PR, Reputation Management- Email Marketing, Auto responders-, e newsletters- Frequency Conversion Optimization, analytics providers, Landing Pages -Marketing Automation - B2B Lead Generation & Nurturing the leads, Mobile Marketing, Short Code, Mobile Website, Apps and QR Code -
Ecommerce - Payment Gateway, Drop Shipping & Fulfillment, Affiliate Marketing- Gamification project execution challenges.