Entrepreneurship
Course Name:
SM723 Entrepreneurship
Programme:
Category:
Credits (L-T-P):
Content:
Nature and importance of entrepreneurship, entrepreneurial decision making process, role of entrepreneurship in economic development , National knowledge commission report, entrepreneurship- characteristics, motivation, role models and support systems, entrepreneurial entry into international business, MSME’s in India , intrepreneurship, entrepreneurial process - identifying and evaluating opportunities, developing business plan, assessment of resources, project appraisal and feasibility plan , creating and starting venture- legal requirements, marketing strategies, financial plans and human resources management, managing growth, concept of family business, conceptual models of family business, challenges facing entrepreneurs -individuals ,family ,groups, society , provisions for nursing sick units.