Foundation Course on Entrepreneurship
Course Name:
Foundation Course on Entrepreneurship (SM451)
Programme:
B.Tech
Semester:
Third
Fifth
Seventh
Category:
Open Electives (OE)
Credits (L-T-P):
(3-0-0) 3
Content:
Self Discovery; Opportunity discovery, Customer and Solution – understanding who is the customer, identify job, pains, gains and early adopters, Establish your venture’s unique value proposition and competitive advantage; Basics of business models and lean canvas; Validation – refine value proposition with blue ocean strategy, build solution demo, prototype development; Understanding cost structures, bootstrapping and initial financing; Positioning and branding, Sales plan using funnel approach; Support – Project management, operating a business.
References:
1. Mariotti, Steve. The Young Entrepreneur’s Guide to Starting and Running a Business., New York NY: Random House, Inc.2000.
2. Osterwalder Alexander, Business Model Generation, Wiley India Pvt. Ltd., 2017
3. Entrepreneurship Development and Management – EDI Ahmedabad.
4. Vasant Desai, Dynamics of Entrepreneurial Development and Management, Himalaya Publishing House. 2000.
Department:
Humanities, Social Sciences and Management