Foundation Course on Entrepreneurship

Course Name: 

Foundation Course on Entrepreneurship (SM451)

Programme: 

B.Tech

Semester: 

Third
Fifth
Seventh

Category: 

Open Electives (OE)

Credits (L-T-P): 

(3-0-0) 3

Content: 

Self Discovery; Opportunity discovery, Customer and Solution – understanding who is the customer, identify job, pains, gains and early adopters, Establish your venture’s unique value proposition and competitive advantage; Basics of business models and lean canvas; Validation – refine value proposition with blue ocean strategy, build solution demo, prototype development; Understanding cost structures, bootstrapping and initial financing; Positioning and branding, Sales plan using funnel approach; Support – Project management, operating a business.

References: 

1. Mariotti, Steve. The Young Entrepreneur’s Guide to Starting and Running a Business., New York NY: Random House, Inc.2000.
2. Osterwalder Alexander, Business Model Generation, Wiley India Pvt. Ltd., 2017
3. Entrepreneurship Development and Management – EDI Ahmedabad.
4. Vasant Desai, Dynamics of Entrepreneurial Development and Management, Himalaya Publishing House. 2000.

Department: 

Humanities, Social Sciences and Management
 

Contact us

Prof. Ritanjali Majhi
Head, School of Humanities, Social Sciences and Management,
National Institute of Technology Karnataka
Post: Srinivasanagar, Surathkal, Mangalore - 575025
Karnataka, India.
Hot line: +91-0824-2474000 (Extn. 4047)

Email: hodsom@nitk.edu.in 
          

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