International Marketing

Course Name: 

SM830 International Marketing

Programme: 

MBA

Category: 

Elective Courses

Credits (L-T-P): 

(3-0-0) 3

Content: 

Introduction to International Marketing – International Marketing Environment—Social and cultural environment – political, legal and regulatory environments-international marketing strategies International Marketing mix- International research and segmentation-developing global products and pricing-international promotion and advertising-International distribution systems Indian Export scenario-The export import scene in India- Export import policy-Export documentation-export procedure-International technology transfer and counter trade. International Marketing Planning- Managing systems for international marketing-strategic elements of competitive advantage-leading, organizing and controlling the global marketing effort.

References: 

Keegan, W.J, and Green M. C., (2016) Global Marketing, Pearson, 9th Edition. Cateora, P.R, Gilly, M. C., and Graham, J.L (2011). International Marketing, McGrawHill, 15th edition. Fletcher, R and Crawford,H, (2011), International Marketing – An Asia pacific Perspective, Pearson

Department: 

School of Management
 

Contact us

Dr. Rajesh Acharya H
Head, School of Management,
National Institute of Technology Karnataka
Post: Srinivasanagar, Surathkal, Mangalore - 575025
Karnataka, India.
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