International Marketing

Course Name: 

SM830 International Marketing




Elective Courses

Credits (L-T-P): 

(3-0-0) 3


Introduction to International Marketing – International Marketing Environment—Social and cultural environment – political, legal and regulatory environments-international marketing strategies International Marketing mix- International research and segmentation-developing global products and pricing-international promotion and advertising-International distribution systems Indian Export scenario-The export import scene in India- Export import policy-Export documentation-export procedure-International technology transfer and counter trade. International Marketing Planning- Managing systems for international marketing-strategic elements of competitive advantage-leading, organizing and controlling the global marketing effort.


Keegan, W.J, and Green M. C., (2016) Global Marketing, Pearson, 9th Edition. Cateora, P.R, Gilly, M. C., and Graham, J.L (2011). International Marketing, McGrawHill, 15th edition. Fletcher, R and Crawford,H, (2011), International Marketing – An Asia pacific Perspective, Pearson


School of Management

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National Institute of Technology Karnataka
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