Introduction to International Marketing – International Marketing Environment—Social and cultural environment – political, legal and regulatory environments-international marketing strategies International Marketing mix- International research and segmentation-developing global products and pricing-international promotion and advertising-International distribution systems Indian Export scenario-The export import scene in India- Export import policy-Export documentation-export procedure-International technology transfer and counter trade. International Marketing Planning- Managing systems for international marketing-strategic elements of competitive advantage-leading, organizing and controlling the global marketing effort.