Rural Marketing

Course Name: 

Rural Marketing (MBA827)




Elective Courses

Credits (L-T-P): 

(3-0-0) 3


Issues In Rural Marketing And Characteristics Of Rural Markets -Understanding Consumers -Researching Rural Markets -Creating And Delivering Value -Communicating And Positioning In Rural Markets -Communication And Diffusion Process : An Approach To Accelerate Consumer Acceptance -Distribution In Rural Markets -Non Conventional Methods Of Reaching Rural Markets -Developing Marketing Strategy For Rural Markets.


T.P. Goplalaswamy, Rural Marketing, Excel Books,2nd Edition, 2003.
Pradeep Kashyap & Siddhartha Raut, The Rural Marketing Book, Biztantra Publications, 2006.
Sanal Kumar, Rural Marketing, Sage Publications, 2002.


School of Management

Contact us

Dr. Rajesh Acharya H
Head, School of Management,
National Institute of Technology Karnataka
Post: Srinivasanagar, Surathkal, Mangalore - 575025
Karnataka, India.
•       Hot line: +91-824-2474000 (Extn. 4047)
                 +91-0824-2474000 (Extn. 3249)
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