Business Research
Course Name:
Business Research (MBA711)
Programme:
MBA
Semester:
First
Category:
Foundation Courses
Credits (L-T-P):
(3-0-0) 3
Content:
Introduction to Research, Research and Scientific Method, Research Ideas and Literature Review, Research Proposal, Language of Research, Ethics in Research, Research Process, Sampling Design: Probability and Non Probability, Data Collection, Analysis and Interpretation, Ethics in Business Research, Research Design and Approaches: Descriptive, Exploratory, Causal, Qualitative Research, Observation Studies, Surveys, Experiments, Measurements and Scales, Questionnaires, Data Analysis: Presentation, Exploring and Examining, Presenting Findings: Written and Oral Reports, Referencing.
References:
1. Donald R. Cooper and Pamela S. Schindler, Business Research Methods, TMH, New Delhi, 9th Edition, 2006.
2. Earl Babbie, The Basic of Social Research, Wadsworth- Thomson Learning, 2nd Edition, 2002.
Department:
School of Management
