Strategic Management
Course Name:
Strategic Management (MBA731)
Programme:
MBA
Semester:
Third
Category:
Functional Courses
Credits (L-T-P):
(3-0-0) 3
Content:
Strategic management process, firm and environment: environmental analysis – macro- micro and relevant environment – models for environmental analysis – SWOT analysis- BCG matrix- GE’s stoplight matrix. Strategy and resources. Pyramid of business policy. Types of strategies: dependency – generic strategies. Generation of strategic alternatives – strategic information systems. Organizational level strategies: franchising- licensing- sub contracting- diversification- concentric diversification- conglomerate expansion. Strategy implementation – evaluation and control. Matching structure and control, global issues of 21st century--strategic audit-issues in non-profit organizations.
References:
1. Arthur A Thomson and A J Stickland, Strategic Management, Tata McGraw Hill
2. John A.. Pearce and Richard B. Robinson, Strategic Management - Strategy Formulation and Implementation - , AITBS Publishers and Distributors.
3. JauchLawrance R. &Glueck William F., Business Policy and Strategic Management- McGraw Hill (5t h Edition).
4. Johnson Gerry & Scholes Kevan, Exploring Corporate Strategy- Prentice Hall of India (4t h Edition).
Department:
School of Management
