Savita Bhat


Associate Professor

Date of Joining at NITK: 

Friday, July 5, 2013

Professional Experience: 

Total 13 Years and at NITK 9 Years

Contact Details


savitapbhat [at]
savitapbhat [at]


+91- 824 - 2474000 -3238 (Ext)
Faculty (author) Identifiers
Academic Background

• Ph.D (Industrial Economics) (Indian Institute of Technology Bombay), 2010
• B.E. (Computer Engineering) (Mumbai University), 2003

Areas of Interest

• FDI and international competitiveness
• Innovation systems in firms and industries
• ICT and its role in firms and industries

Supervision of Ph.D

2 (Completed) 2 (Ongoing)

Significant Publications
1. Navyashree, G. R. and Bhat, S. (forthcoming). “The Determinants of Export Behaviour: A Study of Food Processing Industry in India”, Journal of Global Business Advancement [Publisher – Inderscience, Scopus indexed]
2. Chakraborty, U. and Bhat, S. (2019). "Are online opinion leaders and seekers distinct? A study on consumer electronics industry in India", Global Business Review, 20(3), pp. 813-825 [Publisher - Sage, Scopus and ABDC indexed, ISSN: 0972-1509].
3. Chakraborty, U. and Bhat, S. (2018). "Credibility of online reviews and its impact on brand image", Management Research Review, 41(1), pp.148-164 [Publisher - Emerald, Scopus and ABDC indexed, ISSN: 2040-8269].
4. Chakraborty, U. and Bhat, S. (2018). "Online Reviews and Its Impact on Brand Equity", International Journal of Internet Marketing and Advertising, 12(2), pp. 159–180 [Publisher - Inderscience, Scopus and ABDC indexed, ISSN: 1477-5212 (print) 1741-8100 (online)].
5. Chakraborty, U. and Bhat, S. (2018). "The effect of credible online reviews on brand equity dimensions and its consequence on consumer behavior", Journal of Promotion Management 24(1), pp. 57-82 [Publisher - Taylor and Francis, Scopus and ABDC indexed].

• Received Award for Excellence in Thesis Work for the year 2009-10 at the 48th Convocation-Session-I of Indian Institute of Technology Bombay, held on 6th August 2010.
• Received Best Paper Award for the paper presented at the AIB-India International Conference on ‘Globalisation and Emerging Economies’ held during 11-13 August 2008 at IIM Indore, Madhya Pradesh, India.


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