Introduction to Retailing – Retailing in India - Retail Formats and Theories-Understanding the Retail Consumers, Overview of Retailing Environment and Management, Strategic Planning, Structural Change, Market Structure, Retail Planning, Development and Control. Learning, Attitude. Motivation and Perception. Situational Analysis, Retail Institutions By Store- Based Strategy- Mix, Web, Nonstore-Based and other Forms of Non Traditional Retailing. CRM, Promotional Strategies Used in Retailing .Choosing a Store Location- Managing Retail Business-
Service Characteristics, Branding, Perceptions of Service Quality, Retail Information Systems, Merchandise Management Retail Pricing, Development and Implementing Plans, Internationalization and Globalization.